There is a huge amount of advice and tips on the web to help you create a top performing post-click landing page. Here at Ezylead we have searched through the top articles to give you a quick guide to creating a great landing page that converts.
Without leads, you’ll never be able to generate customers. If you never have customers, then you won’t earn any revenue. And without revenue… we all know what happens next.
So, here are some examples with some feedback on each:
Microsoft Small Business Academy
What we like:
• The CTA button color is bright, bold, and in your face. Your eyes are instantly drawn to the button, so no chance of missing it.
• Limited form fields. They’re not asking for too much from you — simply your name, email, and home country. Often this is the best policy; the less time people have to spend filling in forms, the better!
• Guest photos here actually enhance this lead generation post-click landing page. Putting a face to a name helps humanize the presenters of this webinar and provide credibility.
What we would improve:
• Footer and social media links drive people away from the post-click landing page when clicked. Including them is fine, but adding these to your “thank you” page, not before the conversion.
• The CTA button copy is very dull. Does “Register” actually make you want to click? How about something like, “Teach me how to boost profits”?
Zillow Premier Agent
What we like:
• This page is short, sweet, and to the point. There’s very little copy but it clearly and succinctly highlights benefits of becoming a Zillow Premier Agent.
• It uses data to back up its claims. You can get 26x more leads than non-premier agents, and engage with millions of home shoppers on the largest real estate network on the web.
• The headline is straightforward, and the benefit is clearly stated.
• The privacy policy underneath the CTA lets visitors read about Zillow’s terms if they are concerned about their information being shared. This is a very common concern and we advise always including a privacy policy and terms link.
What we would improve:
• The phone number underneath the CTA is not clickable. So if you are viewing a mobile version, this isn’t much use.
• The CTA button copy is very dull. Does it get any more cookie-cutter than “Learn more?” How about something like “Get more leads” instead.
• The headline and form could be moved down a little bit so it is less cluttered.
Workable
What we like:
• The “free” status of the offer is emphasized in numerous places on the page.
• Badges of popular job boards help associate this company with some very well-known, and trustworthy businesses.
• Social media sign-in makes filling out forms non-existent. Click one button and watch all the form fields populate themselves.
• Screenshots on this lead generation post-click landing page give the visitor an idea of how the software works.
What we would improve:
• The Intercom logo at the bottom of the page is missing.
• The CTA button at the bottom of the page could be larger and brighter, encouraging visitors to sign up.
Portnox
What we like:
• The business offers a preview of the software in exchange for your personal information.
• The copy is relatable. IT staff everywhere can probably relate to what Steve is going through.
• A testimonial showcases a happy Portnox customer.
What we would improve:
• The headline, “Coming Soon To A Network Near You” does not convey a benefit. The copy is relatable, but the headline is unremarkable.
• Social media buttons at the bottom of the page could funnel prospects away from this lead generation post-click landing page.
Mulesoft
What we like:
• Everything about this page is simple and straightforward. Even the title of the eBook is clear about the benefit — How to Make Your App Enterprise Ready.
• The social icons are great for adding social proof, although it would be better if they had more shares.
• Using soft blue shades and white throughout the page allow the contrasting green “Submit” button to stand out and bring your eyes to the form.
Lesko to the Beach
What we like:
The page forces visitors to enter in their contact information in order to view the listings, allowing the company to follow up.
What we would improve:
While gating the listings upon arrival allows the company to collect contact details, doing so right away may cause visitors to leave before browsing the site.
Beazer Homes
What we like:
The page shows the steps necessary to complete the offer of the landing page.
What we would improve:
The overall layout and design of the page is too busy. There are too many elements crammed in a single page, causing distraction and possibly moving visitors away from the CTA.
